First of all, we need to know that is AMP, Accelerated Mobile Pages is an open-source coding standard for publishers. The goal for AMP is for publishers to be able to load their sites quickly on mobile since mobile responsive could be clunky and slow because desktop resources are heavy and plenty. If we’re going, to be honest with ourselves, most of the elements of a desktop website are unnecessary for a mobile site.
AMP has two benefits. One is it will have a “Fast” label designation on search engine results pages, and the other is that it will be a ranking factor. As to how much of a factor, that is yet to be seen.
Browsing on mobile while you’re on-the-go will mean that your internet speed is not always fast. So it’s best to optimize the experience of mobile browsing for all users (at least that’s what Google wants to happen) by standardizing a mobile version of your site with AMP. I’ll show you how to do it below.
It’s not like that you’ll want to make your services or product landing pages into AMP. It would be stripped down of its first-impressions. That would defeat the purpose of your original design. So believing that everyone will be adopting AMP is hard. Thinking about the SEO services site and how it would look like with AMP is just unimaginable.
The sites that will benefit the most from AMP are publishing sites. So how you’ll apply this to your client is not by making their entire site into AMP. That might affect conversions negatively. Rather, you can transition your client’s blog section or news and updates section into AMP.
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