What is Digital Marketing ? I will try to answer in the simpler and shortest way. Imagine you are running a company, be it product based or service based. What are the methods that you use for getting clients, advertisement and establishment of a brand/ image?..

Most common methods used are on-ground marketing, handing out flyers/PRs and advertisements in TVs, Radio promotion etc.. But is it sufficient for the modern era?..is it effective?..Is it possible to target a particular customer base other than sorting by country?..What will you do if you want to target an age group of only 18-24 ?..Is the conventional media sufficient for tackling these aims?..How about the cost of physical presence by your advertisers, marketers, other physical materials and the effort by some employees just to monitor these functions?..If you are running a business, you might have gone through these step..Was it easy?..!! I would assume not.

Now imagine a method by which you can make a more transparent and direct interacting approach towards all these functions. Imagine a way through which you can specifically target customers and instantly reach them. Imagine a scenario in which you can instantly track the progress of your business and related activities. Digital marketing has it all covered and you can adjust the cost accordingly.

You Gain the Opportunity to Create More Consistent Branding

Digital marketing presents the unique opportunity for small businesses to create a consistent brand, just like larger corporations. From displaying your logo, name and slogan across social media platforms to creating a website with professional graphics, the Internet bridges the branding gap for small businesses and large brands alike.

You Can Expand Your Customer Outreach

One of the most important ways in which online marketing helps businesses is customer interaction and acquisition. In the digital age, customers expect to be able to engage with the brands they love in a meaningful way. From responding to customer complaints and questions on social media to establishing your business as an expert in a niche, relationships are a key element to successful internet marketing.

Online Advertising is More Affordable (and Effective) Than Traditional Marketing

Digital marketing  offers specific metrics that can be analyzed and tracked to ensure optimal performance, while the numbers for television, radio and print ads are often less precise. Because of this competition, digital marketing is more affordable than traditional mediums and available even to businesses with small to nonexistent marketing budgets.

You Can Conduct More Targeted Marketing

It can be easily explained with an example,Facebook advertising allows you to target users in a particular age range or who have shown interest in a specific niche, such as auto parts or women’s clothing. This narrow focus means more efficient lead generation and fewer advertising dollars wasted.