What is Digital Marketing ? I will try to answer in the simpler and shortest way. Imagine you are running a company, be it product based or service based. What are the methods that you use for getting clients, advertisement and establishment of a brand/ image?..
Most common methods used are on-ground marketing, handing out flyers/PRs and advertisements in TVs, Radio promotion etc.. But is it sufficient for the modern era?..is it effective?..Is it possible to target a particular customer base other than sorting by country?..What will you do if you want to target an age group of only 18-24 ?..Is the conventional media sufficient for tackling these aims?..How about the cost of physical presence by your advertisers, marketers, other physical materials and the effort by some employees just to monitor these functions?..If you are running a business, you might have gone through these step..Was it easy?..!! I would assume not.
Now imagine a method by which you can make a more transparent and direct interacting approach towards all these functions. Imagine a way through which you can specifically target customers and instantly reach them. Imagine a scenario in which you can instantly track the progress of your business and related activities. Digital marketing has it all covered and you can adjust the cost accordingly.
You Gain the Opportunity to Create More Consistent Branding
You Can Expand Your Customer Outreach
Online Advertising is More Affordable (and Effective) Than Traditional Marketing
You Can Conduct More Targeted Marketing