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Effective Digital Marketing & Its Ways

by Cinideep Sasikumar Cinideep Sasikumar No Comments

Digital Marketing Kerala Trivandrum

Digital marketing

Effective Digital Marketing is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers.The reality is, people spend twice as much time online as they used to 12 years ago. And while we say it a lot, the way people shop and buy really has changed, meaning offline marketing isn’t as effective as it used to be.Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means that you need to meet them where they are already spending time: on the internet.

So What Exactly is Digital Marketing?

From your website itself to your online branding assets – digital advertising, email marketing, online brochures, and beyond — there’s a huge spectrum of tactics and assets that fall under the umbrella of Digital MarketingAnd the best digital marketers have a clear picture of how each asset or tactic supports their overarching goals.

Here’s a quick rundown of some of the most common assets and tactics:

Assets

  • Your website
  • Blog posts
  • Ebooks and whitepapers
  • Infographics
  • Interactive tools
  • Social media channels (Facebook, LinkedIn, Twitter, Instagram, etc.)
  • Earned online coverage (PR, social media, and reviews)
  • Online brochures and lookbooks
  • Branding assets (logos, fonts, etc.)

Tactics used in Digital Marketing

Search Engine Optimization (SEO)

The process of optimizing your website to ‘rank’ higher in search engine results pages, therefore increasing the amount of organic (or free) traffic that your website receives.

Content Marketing

The creation and promotion of content assets for the purpose of generating brand awareness, traffic growth, lead generation, or customers.

Inbound Marketing

Inbound marketing refers to the ‘full-funnel’ approach to attracting, converting, closing, and delighting customers using online content.

Social Media Marketing

The practice of promoting your brand and your content on social media channels to increase brand awareness, drive traffic, and generate leads for your business.

Pay-Per-Click (PPC)

A method of driving traffic to your website by paying a publisher every time your ad is clicked. One of the most common types of PPC is Google AdWords.

Affiliate Marketing

A type of performance-based advertising where you receive commission for promoting someone else’s products or services on your website.

Native Advertising

Native advertising refers to advertisements that are primarily content-led and featured on a platform alongside other, non-paid content. BuzzFeed sponsored posts are a good example, but many people also consider social media advertising to be ‘native’  — for example, Facebook advertising and Instagram advertising.

Marketing Automation

Marketing automation refers to the software that exists with the goal of automating marketing actions. Many marketing departments have to automate repetitive tasks such as emails, social media, and other website actions.

Email Marketing

Companies use email marketing as a way of communicating with their audiences. Email is often used to promote content, discounts and events, as well as to direct people towards the business’ website.

Online PR

Online PR is the practice of securing earned online coverage with digital publications, blogs, and other content-based websites. It’s much like traditional PR, but in the online space.

Digital Marketing? Is it affordable? Yes

by Cinideep Sasikumar Cinideep Sasikumar No Comments

What is Digital Marketing ? I will try to answer in the simpler and shortest way. Imagine you are running a company, be it product based or service based. What are the methods that you use for getting clients, advertisement and establishment of a brand/ image?..

Most common methods used are on-ground marketing, handing out flyers/PRs and advertisements in TVs, Radio promotion etc.. But is it sufficient for the modern era?..is it effective?..Is it possible to target a particular customer base other than sorting by country?..What will you do if you want to target an age group of only 18-24 ?..Is the conventional media sufficient for tackling these aims?..How about the cost of physical presence by your advertisers, marketers, other physical materials and the effort by some employees just to monitor these functions?..If you are running a business, you might have gone through these step..Was it easy?..!! I would assume not.

Now imagine a method by which you can make a more transparent and direct interacting approach towards all these functions. Imagine a way through which you can specifically target customers and instantly reach them. Imagine a scenario in which you can instantly track the progress of your business and related activities. Digital marketing has it all covered and you can adjust the cost accordingly.

You Gain the Opportunity to Create More Consistent Branding

Digital marketing presents the unique opportunity for small businesses to create a consistent brand, just like larger corporations. From displaying your logo, name and slogan across social media platforms to creating a website with professional graphics, the Internet bridges the branding gap for small businesses and large brands alike.

You Can Expand Your Customer Outreach

One of the most important ways in which online marketing helps businesses is customer interaction and acquisition. In the digital age, customers expect to be able to engage with the brands they love in a meaningful way. From responding to customer complaints and questions on social media to establishing your business as an expert in a niche, relationships are a key element to successful internet marketing.

Online Advertising is More Affordable (and Effective) Than Traditional Marketing

Digital marketing  offers specific metrics that can be analyzed and tracked to ensure optimal performance, while the numbers for television, radio and print ads are often less precise. Because of this competition, digital marketing is more affordable than traditional mediums and available even to businesses with small to nonexistent marketing budgets.

You Can Conduct More Targeted Marketing

It can be easily explained with an example,Facebook advertising allows you to target users in a particular age range or who have shown interest in a specific niche, such as auto parts or women’s clothing. This narrow focus means more efficient lead generation and fewer advertising dollars wasted.